Ivey Publishing
Experience-Wine.com: The Monte Lauro Vineyards Story
Product Number:
9B11M121
Publication Date:
03/01/2012
Revised Date:
09/09/2015 (Format Change)
Length:
15 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
AWARD WINNING CASE - This case won the Euro-Mediterranean Managerial Practices and Issues, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes an innovative business model offering wine and a French cultural experience to North Americans. Students are given an opportunity to learn about the challenges of reviving a 1,000-year-old chateau, farmhouse, and vineyard while building a viable wine export and travel experience business. The case refers to a 15-minute online video that includes an interview with the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project.
Learning Objective:
Students are tasked with identifying the company’s innovations, determining the problems and type of innovation strategy of the firm’s micro lease program, assessing the entrepreneur, and completing a SWOT analysis of the venture. This case is primarily written to be used in a course on innovation management; however it is also appropriate for courses on strategy, international management behavior, and entrepreneurship. It can be used at either the undergraduate or graduate level.
Issues:
Disciplines:
General Management/Strategy,  International,  Organizational Behaviour/Leadership,  Entrepreneurship
Industries:
Accommodation & Food Services
Setting:
France, Small, 2010
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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