Ivey Publishing
Privacy Issues and Monetizing Twitter (Simplified Chinese version)
Product Number:
9B11EC02
Publication Date:
11/09/2011
Revised Date:
04/15/2011
Length:
17 pages (8 pages of text)
Product Type:
Case (Library)
Source:
Ivey
It was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining project that could bring all the funds Twitter needed to stay in business, make profit, and compete with others. However, the founders were concerned that this project might be perceived to intrude on users’ privacy, even in a company that was founded on the basis of sharing information publicly.
Issues:
Disciplines:
Information Systems,  Entrepreneurship,  International,  Management Science
Industries:
Other Services
Setting:
United States, Medium, 2010
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B11E002 (17 pages)
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