Bei Capelli (A)
Case (Gen Exp)
It was early December 2010 and a newly formed team of analysts and consultants at Kristoffer Consulting was preparing to complete its report for Bei Capelli, an Indianapolis-based hair salon catering to middle-class women. The co-owners felt that Bei Capelli had reached capacity at its current location, and wanted to develop a strategy to pursue future growth. Kristoffer Consulting was looking at growth strategies including franchising, new locations, and new services to improve Bei Capelli’s financial performance. The report was due the last week of January, and the team was trying to determine what information it needed to gather from the owners to complete the analysis. The team faced some challenging client and business integrity issues that were related to one consultant’s close personal relationship with the salon.
In this case series, there are three key learning objectives:
- How to develop a work plan for consulting engagement.
- How to use company-supplied information to address root-cause issues of poor performance.
- How to manage unethical behaviour during a consulting engagement.
United States, Small, 2010
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