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JA Intercare Inc.

James E. Hatch, Edward Chow

Product Number:

9B11N013

Publication Date:

10/28/2011

Length:

20 pages (10 pages of text)

Product Type:

Case (Field)

Source:

CNCCU/Ivey

The president and founder of the Taiwanese firm Shacom.com plans to set up an insurance scheme for low-income earners. A financial model for the operation has been created and students must assess the viability of the business, its adherence to financial regulations, and the risks that it entails.

Learning Objective:

Students will learn about the insurance business, how to set up a marketing strategy for a business, how to create and use a financial model, and how to assess the viability and risks of a startup business. Students will also become familiar with elements of the financial environment of Taiwan, including mutual insurance, micro insurance, regulatory bodies, and huei — an informal lending system that has been used in China and Taiwan for many years.

Issues:

Insurance, Financial Model, Financial Regulations, Taiwan, CNCCU/Ivey

Disciplines:

Finance, International, Entrepreneurship

Industries:

Finance and Insurance

Setting:

Taiwan, 2010

Intended Audience:

Undergraduate/MBA

Price:

$4.25 CAD / $4.25 USD Printed Copy