Ivey Publishing

Product Details

Estimating Demand in Emerging Markets for Kodak Express
Product Number:
9B11A026
Publication Date:
06/23/2011
Length:
10 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this instance, doing so can be accomplished effectively through modeling on a spreadsheet.
Learning Objective:
The purposes of the case are to show the relation between national statistics and company decisions and to give students training in conceptualizing a problem and modeling the analysis on a spreadsheet. The analyst is required to estimate the potential market demand for Kodak Express.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Retail Trade
Setting:
Large, 2010
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 7B11A026 (221 KB)
Translations: Simplified Chinese (9 pages)
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