Ivey Publishing

Product Details

A Non-Traditional Female Entrepreneur (A)
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Publication Date:
14 pages (11 pages of text)
Product Type:
Case (Field)
In 1985, the president and founder of New Deantronics (ND) launched her sales office in San Francisco, California, and then set up a factory in Taiwan in 1987. With no technical background or prior experience, the president used her system of management strategy and philosophy and built ND’s reputation as a trusted manufacturer and developer of medical devices. All of ND’s products were directly exported to large global health-care companies, including Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid increase in business, the need for expanding production capacity became increasingly urgent. Sitting in her office in early 2009, the president knew that she could no longer postpone her decision to relocate. Several options were presented to her, and the factors that influenced her decision included considerations about the supply of quality human resources, geographical convenience, the willingness of her current employees to relocate, affordability, and the possibility for future expansion. The president pondered what would be the best bet.
General Management/Strategy,  Entrepreneurship
Taiwan, Medium, 2009
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$5.30 CAD / $5.00 USD Printed Copy
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$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B11M017 (1 page) 9B11M018 (4 pages)
Translations: Traditional Chinese (16 pages)
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