L’Oseraie — Turnaround Challenge
(12 pages of text)
This case deals with the challenges faced at L’Oseraie, a nursing home located in the northeast of France. The director of L’Oseraie had to meet her new boss and brief him on the organization’s challenges while offering suggestions. A key obstacle involved employee motivation and engagement, particularly after a recent absenteeism episode. Furthermore, the lack of health care staff in France meant that employees might need to be sourced from abroad, perhaps from Eastern Europe or the French-speaking countries of North Africa. How could the director implement a strategy that would alleviate the day-to-day problems of the nursing home?
This case has been developed to expose students to the challenges of human resource management in a non-governmental organization in the health care sector. The primary learning objectives of the case are as follows:
- Challenges of health care management.
- Employer branding initiatives.
- Talent search and placement, as well as organizational restructuring and turnaround.
- Retention management and employee engagement strategies.
- Dynamics of organizational culture.
Health Care Services
France, Medium, 2004-2009
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