Grocery Checkout Inc. (GCO)
(8 pages of text)
Grocery Checkout Inc., an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and how his role might change within the company.
This case can be used as a comprehensive case for a general management module in an undergraduate business course. The teaching objectives are as follows:
- Expose students to strategic decision making in a small business environment.
- Provide students with the opportunity to analyze a variety of options from both qualitative and quantitative perspectives, with a focus on maintaining business stability while facing investor pressure.
- Place students in the role of general manager in order to make recommendations that are best for the business but that may dramatically affect the manager’s job security and company role.
Canada, Small, 2010
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