Ivey Publishing

Product Details

Redesigning Sunnymeadows.ca (B)
Product Number:
9B11A018
Publication Date:
07/18/2011
Length:
5 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
This case is a supplement to Redesigning Sunny Meadows.ca (A).
Learning Objective:
Launching interactive marketing projects can be an intimidating and complex process for managers, especially when an external firm is relied upon for the production of the campaign. This case explores some of the common problems encountered by non-technical managers in launching interactive marketing projects. One key topic is the overall website strategy: What should be contained on a website? What shouldn’t? How should the goal of a website be established?
Issues:
Disciplines:
Marketing
Setting:
Canada, Small, 2010
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B11A017 (6 pages)
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