Redesigning Sunnymeadows.ca (B)
(3 pages of text)
This case is a supplement to Redesigning Sunny Meadows.ca (A).
Launching interactive marketing projects can be an intimidating and complex process for managers, especially when an external firm is relied upon for the production of the campaign. This case explores some of the common problems encountered by non-technical managers in launching interactive marketing projects. One key topic is the overall website strategy: What should be contained on a website? What shouldn’t? How should the goal of a website be established?
Canada, Small, 2010
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