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Mattel and the Toy Recalls (B)

Hari Bapuji, Paul W. Beamish

Product Number:

9B08M011

Publication Date:

02/25/2008

Revised Date:

09/15/2014

Length:

9 pages (5 pages of text)

Product Type:

Case (Library)

Source:

Ivey

This case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).

Learning Objective:

This case can be used to discuss:

The complexity of multinational operations, particularly the issues of (i) coordination and control, (ii) oversights in global supply chains, and (iii) knowledge management and organizational learning.
The recall strategy and the various decisions involved in a recall situation.
Strategic decision making.
The stakeholders of a multinational corporation.
The values and ethics a multinational corporation should follow.

The cases are appropriate for use in a number of undergraduate and graduate courses. They can be taught from a cross-enterprise perspective or from functional orientations, including:

International management, to illustrate the complexities involved in managing global operations and the challenges of managing multiple stakeholders spread around the world.
Strategic management, to illustrate strategic decision making by discussing the effects of decisions and techniques to handle them.
Marketing and operations management, to illustrate issues surrounding product recalls and their effective management.
Communications management, to illustrate the importance of communication in crisis situations.

Issues:

Supply Chain Management, Offshoring, Outsourcing, Product Quality, Product Recall, Multinational Enterprise Stakeholders, the United States and China

Disciplines:

General Management/Strategy, International, Marketing, Operations Management

Industries:

Manufacturing

Setting:

United States; China, Large, 2007

Intended Audience:

Undergraduate/MBA

Price:

$5.30 CAD / $5.00 USD Printed Copy