Mattel and the Toy Recalls (B)
Product Number:
9B08M011
Publication Date:
02/25/2008
Revised Date:
09/15/2014
Length:
9
pages
(5 pages of text)
Product Type:
Case (Library)
Source:
Ivey
This case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).
Learning Objective:
This case can be used to discuss:
- The complexity of multinational operations, particularly the issues of (i) coordination and control, (ii) oversights in global supply chains, and (iii) knowledge management and organizational learning.
- The recall strategy and the various decisions involved in a recall situation.
- Strategic decision making.
- The stakeholders of a multinational corporation.
- The values and ethics a multinational corporation should follow.
The cases are appropriate for use in a number of undergraduate and graduate courses. They can be taught from a cross-enterprise perspective or from functional orientations, including:
- International management, to illustrate the complexities involved in managing global operations and the challenges of managing multiple stakeholders spread around the world.
- Strategic management, to illustrate strategic decision making by discussing the effects of decisions and techniques to handle them.
- Marketing and operations management, to illustrate issues surrounding product recalls and their effective management.
- Communications management, to illustrate the importance of communication in crisis situations.
Issues:
Disciplines:
General Management/Strategy,
International,
Marketing,
Operations Management
Industries:
Manufacturing
Setting:
United States; China, Large, 2007
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...
-
Baolong Ma, Rubing Bai, Su Liu, Hongwei Ma
Publication Date: 11/30/2020
Length: 9 pages
-
Daniel Doiron
Publication Date: 11/24/2020
Length: 11 pages
-
Cindi Ding, Deishin Lee
Publication Date: 10/30/2020
Length: 7 pages