Ivey Publishing
Maple Leaf Simply Fresh (A)
Product Number:
9B11A008
Publication Date:
06/21/2011
Length:
17 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. The chilled ready meals category in Canada is expected to exceed $200 million by 2011, and plans call for Maple Leaf to own more than half the category by that time. In the (A) case in this four-part series, the vice president of innovation and brand development is convening a group meeting to finalize ambitious launch plans for Maple Leaf Simply Fresh.
Issues:
Disciplines:
Marketing
Setting:
Canada, Large, 2006
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B11A009 (7 pages) 9B11A010 (8 pages) 9B11A011 (1 page)
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