Ivey Publishing
Thunderball (A)
Product Number:
9B11M019
Publication Date:
05/10/2011
Length:
10 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship from television, event tickets, commissions for players, merchandise, and a partnership with a licensed casino for wagering. This case exposes readers to the world of television/media production and financing and the challenges entrepreneurs can face in spite of a successful initial effort.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
United States, Small, 2007
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B11M020 (3 pages) 9B11M021 (3 pages)
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