Rotary Cove Beach
(9 pages of text)
The branch manager of the YMCA Goderich-Huron considers a change in operations for the beachfront property at Rotary Cove Beach, which has been unprofitable for years. She needs to assess how a number of factors, including financial considerations, might change operations for the coming year. Her assessment and recommendations would have to fit with the branch’s overall financial strategy while considering the various stakeholders involved, including Goderich’s town council.
This case can be used to:
- Encourage students to use their creativity and business planning skills to form a profitable strategic plan for an unprofitable operation.
- Require students to consider the industry’s numerous risks and liabilities.
- Give students the chance to analyze several options, from both qualitative and quantitative standpoints, with a focus on generating profits.
- Expose students to how a corporation operates via strict policies, mission statements, and set goals and values, and how subsidiaries within the corporation can affect overall profitability.
Social Advocacy Organizations
Canada, Small, 2010
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