LoginLogin RegisterRegister
Ivey Publishing
Conroy's Acura: Customer Lifetime Value and Return on Marketing
Product Number:
9B08A001
Publication Date:
01/31/2008
Length:
6 pages (5 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
In the fall of 2006, the president of Conroy's Acura was examining reports of the company's quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy's Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Small, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7B08A001 (33 KB)
Translations: Japanese (7 pages)
You Might Also Like...

Save In: