Ivey Publishing

Product Details

Nestlé: A Social Media Nightmare (B)
Product Number:
9B10M104
Publication Date:
03/28/2011
Length:
8 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
This case is a supplement to Nestlé: A Social Media Nightmare (A).
Issues:
Disciplines:
General Management/Strategy,  Information Systems,  International
Industries:
Manufacturing
Setting:
Switzerland, Large, 2010
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B10M103 (12 pages)
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