Ivey Publishing

Product Details

Co-Creating Your Brand With Young World Consumer-Entrepreneurs
Product Number:
9B11TA08
Publication Date:
01/01/2011
Length:
8 pages
Product Type:
Article
Source:
Ivey Business Journal
The powerful combination of youth, technology, and rising consumerism across the globe is creating opportunities and challenges for companies looking for new customers. This article stresses the importance of markets with young populations and explores the phenomenon of wikibrands, or products, services, and brand identities co-created with customers. It ends with some caveats on wikibranding, including risk and uncertainty in young markets.
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download

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