The Top Ten Reasons Why Businesses Aren’t More Sustainable
Ivey Business Journal
Although not all firms invest in sustainability, firms that do have happier customers, employees, and investors and are no worse off financially. These authors met with some of the leading practitioners of sustainability and identified how organizations can start building sustainability into everything from supply chain activities to HR practices. After defining business sustainability and explaining the process for identifying the top reasons why businesses aren’t more sustainable, the article details these reasons — such as confusion over how to measure sustainability, and lack of incentive from governments — and remarks on the approaching paradigm in which society and business are no longer separate.
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