Maple Leaf Foods, Inc. (A): The Listeriosis Crisis
(11 pages of text)
The chief executive officer of Maple Leaf Foods, Inc., a food processing company employing 23,000 people in more than 50 locations, has just been advised that a deadly outbreak of Listeriosis has been linked to products shipped from a Maple Leaf Foods plant and that there have been several fatalities and many more severe illnesses linked to this contamination. He must decide what to do immediately, within the next few days, and in the longer term to deal with the problem and the effect that the negative publicity will almost certainly have on the company.
This case can be used in HBA/MBA/EMBA/executive programs to address values-based leadership, crisis management, and business ethics. The case is supported by extensive video material of the advertisements and public service announcements broadcast by the company (product #7B11C001). A video with an interview with Maple Leaf’s chief executive officer is also available upon request.
Canada, Large, 2008
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