ING DIRECT USA: Facing the Future
(19 pages of text)
As of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinking about what challenges the firm will face in the future.
This is a cross-enterprise leadership case. Students can see how ING DIRECT USA has built up each component of its value chain to be consistent with its stated objectives. In the latter part of the class, students can debate whether the organization needs to modify its practices and how it should continue to grow.
Finance and Insurance
United States, Large, 2010
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