Ivey Publishing

Product Details

Currie Road Construction Limited (A)
Product Number:
9B11M001
Publication Date:
01/07/2011
Revised Date:
11/20/2014
Length:
13 pages (8 pages of text)
Product Type:
Case
Source:
Ivey
A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what is a reasonable, original strategy.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Construction
Setting:
USA/Canada, Medium, 2008
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B11M002 (4 pages)
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