Ivey Publishing
CAA Roadside APP
Product Number:
9B10E022
Publication Date:
12/13/2010
Length:
2 pages (2 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
This case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of location-based technology that is built into the iPhone. Discussion questions invite students to consider the business benefits of developing mobile apps, tradeoffs involved in choosing one development platform over another, and long-term positive and negative impacts of the diffusion of mobile location-based technologies.
Issues:
Disciplines:
Information Systems,  Introductory Business
Industries:
Other Services
Setting:
Canada, 2010
Intended Audience:
Intro/Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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