Ivey Publishing
Swatch and the Global Watch Industry
Product Number:
9A99M023
Publication Date:
05/09/2000
Revised Date:
05/23/2017
Length:
22 pages (16 pages of text)
BestSeller:
2010; 2009; 2008; 2007; 2006; 05; 04; 03; 02
Product Type:
Case (Library)
Source:
Ivey
The efforts of Swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case. Extensive information on the history and structure of the global watch industry is provided and the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry are highlighted. In particular, the case discusses how technology and globalization have changed industry dynamics and have caused companies to reassess their sources of competitive advantage. Like other companies, Swatch faces the difficult task of deciding whether to emphasize product breadth, or focus on a few key global brands. It also must decide whether to shift manufacturing away from Switzerland to lower cost countries like India.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
Switzerland, Medium, 1999
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Japanese (24 pages)
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