Ivey Publishing
L’Oreal S.A.: Rolling Out the Global Diversity Strategy
Product Number:
9B10C026
Publication Date:
11/01/2010
Revised Date:
11/07/2011
Length:
14 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
L’Oreal S.A. is in the process of implementing a global diversity strategy. The firm's Europe diversity director is working with various country units to roll out the strategy. The director faces obstacles such as cultural differences between countries and, generally, low awareness of the benefits a diversity strategy can bring.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Manufacturing
Setting:
France, Large, 2007
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B10C026 (10 min)
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