Ivey Publishing
Michelin in the Land of the Maharajahs (B)
Product Number:
9B07M031
Publication Date:
04/02/2007
Length:
9 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
This is a supplement to Michelin in the Land of the Maharajahs (A): A Note on the Tire Industry in India, product 9B07M030. This case presents the performance and the geographic positioning of Michelin as well as its international expansion strategy. The information provided allows students to analyse Michelin's strategy and performance.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, 2006
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B07M030 (20 pages)
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