Ivey Publishing
Honey Care Africa (A): A Different Business Model
Product Number:
9B07M022
Publication Date:
04/02/2007
Revised Date:
04/24/2007
Length:
16 pages (13 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founding entrepreneur of Honey Care Africa revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of beehives, effective beekeeping training, a guaranteed market for small-holder farmers through forward contracts, and prompt payments. Four years later, Honey Care had achieved a 68 per cent market share in Kenya and distributed several brands of organic, fair-trade honey internationally, and was a lead distributor of beeswax. The business model had been successfully replicated in neighbouring Tanzania, and there were plans to expand to Uganda and Sudan.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
Kenya; Tanzania; Uganda, Small, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B07M023 (9 pages) 9B07M024 (3 pages)
Translations: Japanese (19 pages)
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