Ivey Publishing
Naseeb Networks, Inc.: Online Networking for Muslims
Product Number:
9B07E004
Publication Date:
04/02/2007
Revised Date:
02/24/2010
Length:
21 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Northeastern University
The case describes Naseeb Networks (Naseeb), a social networking site that seeks to offer Muslims an online forum that conforms to Islamic cultural traditions. Using a product platform strategy, the company has been able to expand to other online services to Muslims, including greeting cards and job search. As a company, Naseeb has a number of advantages that distinguish it from other Islamic Internet companies. The case looks at the conditions under which a company can seek to enter a mature market by offering highly specialized niche services and raises questions about how to monetize a niche service with limited expansion options. From an information systems perspective, it provides an example of how a technology platform can be used to expand into other service areas with minimal development costs. Lastly, the case considers how companies that host online communities attempt to balance user-generated content and company-sponsored content and activities.
Issues:
Disciplines:
Entrepreneurship,  International,  Information Systems
Industries:
Other Services
Setting:
Asia, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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