Ivey Publishing
Splash: Ready to Make Waves?
Product Number:
9B06A033
Publication Date:
03/20/2007
Length:
19 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Nanyang
Splash Corporation has been dubbed the next Unilever - not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Manufacturing
Setting:
Philippines/Indonesia, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: