Ivey Publishing
The Southwest Airlines One Report
Eccles, Robert G.;Cheng, Beiting;Thyne, Susan
Product Number:
411042
Publication Date:
09/17/2010
Revised Date:
12/20/2011
Length:
22 pages
Product Type:
Case (Field)
Source:
Harvard Business School
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports produced in the two years preceding 2009 and follows the company's decision to transition to a new reporting format. Preparing for the 2010 report, the Southwest reporting team contemplates how to improve the One Report. The case also allows for debate on the future of integrated reporting, including its impact on internal management processes, integrated audits, and mandated nonfinancial reporting.
Issues:
Disciplines:
Accounting
Setting:
Texas;United States;North America, 35,000+, $10 billion, 2010
Price:
$5.80 CAD / $4.45 USD Printed Copy
$5.25 CAD / $4.25 USD Permissions
$5.25 CAD / $4.25 USD Digital Download

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