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Ivey Publishing
IBM Canada Ltd.: Implementing Global Strategy
Product Number:
9B10E008
Publication Date:
10/13/2010
Revised Date:
11/09/2010
Length:
10 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A senior manager at IBM Canada Ltd. is trying to determine how best to implement strategy developed at the global level. The Business Transformation Executive, Sales & Distribution, IBM Canada Ltd., is responsible for introducing, maintaining and retiring software programs to support IBM Canada's business needs. In October 2009, the senior manager is trying to assess if the customer relationship management (CRM) developed locally should continue to be supported or if the planned switchover to a global standard CRM should continue as scheduled. The case is intended for students to discuss the challenges of implementing global IT strategy at the local or country unit level.
Issues:
Disciplines:
Information Systems
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Large, 2009
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (9 pages)
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