Ivey Publishing
La Liberte Newspaper
Product Number:
9B07A007
Publication Date:
02/26/2007
Length:
6 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The director of La Liberte, a French not-for-profit weekly newspaper, needed to revitalize the newspaper as sales had been declining consistently for the past 15 years. The newspaper's mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was essential for the French culture in the community. To reverse the negative sales trend, the director conducted a survey. Based on the findings of the survey, the director had to balance his desire to serve the French community with the need to be financially viable.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Manufacturing
Setting:
Canada, Small, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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