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Ivey Publishing
Sunripe Marketplace: A Private Label Strategy
Product Number:
9B07A003
Publication Date:
02/26/2007
Length:
9 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider how to improve the marketing of these private labels.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Retail Trade
Setting:
Canada, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7B06M049 (13 min)
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