HBR List: Breakthrough Ideas for 2007
Watts, Duncan J.;Stone, Linda;Mankins, Michael C.;Dijksterhuis, Ap;Eccles, Robert G.;Watson, Liv;Willis, Mike;West, Geoffrey B.;Fraser, Karen;Longman, Phillip;Glazer, Rashi;Hori, Yoshito;Ishikura, Yoko;Kleinfeld, Klaus;Reinhardt, Erich;Meyer, Christopher;Morris, Charles R.;Shirky, Clay;Weinberger, David;Dalsace, Frederic;Damay, Coralie;Dubois, David;Schrage, Michael;Hutson, Harry;Perry,
Harvard Business Review
Our annual survey of ideas and trends that will make an impact on business: Duncan J. Watts contends that ordinary people, not influentials, drive social epidemics. Yoshito Hori predicts that Japan's young entrepreneurs could outshine those in China and India. Frederic Dalsace, Coralie Damay, and David Dubois propose brands that--like Harry Potter--mature with their customers. Michael Schrage reveals the hidden value in long-forgotten equations. Harry Hutson and Barbara Perry put hope back in the executive repertoire. Eric von Hippel spotlights Denmark, where user-centered innovation is a national priority. Linda Stone detects a backlash against cell-phone and BlackBerry addiction. Michael C. Mankins suggests where to put all that excess cash. Ap Dijksterhuis reaffirms the value of sleeping on a decision. Robert G. Eccles, Liv Watson, and Mike Willis report on a new software standard that will make business and financial information dramatically easier to generate, aggregate, and analyze. Geoffrey B. West challenges the conventional wisdom that smaller innovation functions are more inventive. Karen Fraser warns of apparently loyal customers who are poised to bolt for ethical reasons. Phillip Longman predicts the return of large patriarchal families and their effects on marketing strategy. Rashi Glazer illustrates the sociocultural and business implications of nanotechnology. Yoko Ishikura urges global firms to think locally. Klaus Kleinfeld and Erich Reinhardt explore the convergence of imaging technology and biotech and its enormous benefits for medical care. Christopher Meyer advises focusing on what you want from your network before you build the platform. Charles R. Morris asserts that health care costs are falling; it's spending that's on the rise. Clay Shirky shows why open source projects succeed by failing. David Weinberger claims that accountability has morphed into superstitious accountabalism.
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