Ivey Publishing
The Mark News
Product Number:
9B10M056
Publication Date:
08/17/2010
Length:
6 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 2010
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B10M056 (26 min)
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