Ivey Publishing
Play On! Building the Entrepreneurial Opportunity (A)
Product Number:
9B10M074
Publication Date:
08/17/2010
Revised Date:
12/10/2010
Length:
12 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case focuses on the founder's review of his venture in 2006. The supplemental case,Play On! Weighing the Option to Restart, product # 9B10M075, focuses on whether the founder should restart the venture.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 2006
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B10M075 (2 pages)
Translations: Spanish (12 pages)
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