Ivey Publishing
Selectpower - Green Energy in Ontario
Product Number:
9B06M097
Publication Date:
12/15/2006
Revised Date:
09/05/2007
Length:
8 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
As a small retailer of green energy, Selectpower was at a critical point in its growth. The chief executive officer (CEO) was developing a cohesive strategy for the firm's multiple business units. Revenues were expected to increase significantly in the coming year; however; limited resources also were forcing the CEO to make some tough decisions about two important investment opportunities: its growing wind-derived electricity business; or the nascent geothermal business. Both options offered clear environmental benefits to customers, although the strategic value and immediate financial return to Selectpower were less clear. The CEO was also not certain to what extent Selectpower's strategy should emphasize environmental objectives relative to traditional financial metrics. Finally, evolving customer expectations, fluctuating energy prices, and changing government regulations further complicated planning.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Utilities
Setting:
Canada, Small, 2004
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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