Ivey Publishing

Product Details

Air Deccan (A): Changing the Face of Indian Aviation
Product Number:
9B07A001
Publication Date:
12/12/2006
Revised Date:
09/12/2007
Length:
10 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder and chief executive officer of Air Deccan, India's first low-cost airline, ponders the imminent launch of the airline. His mind goes back to his passion and vision of empowering every Indian to fly, a bold dream in a country of one billion people who travelled predominantly by buses and trains. Would Air Deccan fly?
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Transportation and Warehousing
Setting:
India, Medium, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B07A015 (10 pages)
Translations: French (10 pages) , Russian (10 pages)
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