Ivey Publishing
Chicken and Egg: A Study of the Poultry Genetics Industry
Product Number:
9B06A022
Publication Date:
10/12/2006
Revised Date:
09/30/2008
Length:
13 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
At the beginning of 2006, the president of Ullman International (Ullman), a leading producer of hybrid chicks for both the American and world egg industry was facing many challenges: his imminent retirement, the threat of the Asian bird flu, zero or negative growth in primary markets, increasing pressure from the animal rights movement and a strained relationship with Ullman's European parent company. 2006 marked the end of an era for this $200 million company as it enters a period of revolutionary organizational and environmental change, the resolution of which will determine its fate for the next decades.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
United States, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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