Ivey Publishing
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Product Number:
9B10A008
Publication Date:
06/10/2010
Length:
15 pages (12 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Ten Thousand Villages (TTV) is a nonprofit fair trade retail organization with a store located in Cincinnati, Ohio. During the store's opening and first two years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the store manager, struggle to develop a customer-focused plan to ensure sales increases for their unique operation. Marketing issues ranging from store location selection to inventory selection and promotion are presented. In addition to covering an alternative method of doing business - nonprofit enterprise - the case provides a platform for customer relationship management (CRM) implementation in a small, nonprofit environment.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Social Advocacy Organizations
Setting:
United States, Small, 2004
Intended Audience:
Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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