Ivey Publishing
Tata Power: Corporate Social Responsibility and Sustainability
Product Number:
9B10M013
Publication Date:
05/05/2010
Length:
18 pages
Product Type:
Case (Field)
Source:
Ivey
HIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken the CSR activities for decades, reflecting the company's commitment towards sustainable energy generation without undue compromise to human and environmental development. These activities were undertaken as a voluntary initiative by the employees of TPC, and there was no separate CSR department. However, with large scale expansion, the need to have CSR as a separate entity was felt. The dilemma for the decision manager was whether to create a separate CSR department or continue with the existing set up. Other related issues needed to be addressed strategically as well as tactically to maintain a balance between shareholders' interest and other stakeholders.
Learning Objective:
The case is structured to achieve the following learning objectives:
  • To explore various possibilities that lead to corporate sustainability through CSR activities
  • To structure the mechanism for the assessment of cost and benefits of CSR activities for the company and for its major stakeholder, namely the shareholders
  • To identify the business opportunities through CSR activities that can help local communities create income generation
  • To come up with win-win strategies that will encompass multiple stakeholders of the business
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Utilities
Setting:
India, Large, 2008
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7B10M013 (17 min)
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