Ivey Publishing
Boman Communications
Product Number:
9B06D016
Publication Date:
08/30/2006
Revised Date:
09/16/2009
Length:
11 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The owner and founder of Boman Communications, was proud of the company's business concept which utilized technology to allow flexibility and efficiency in the production of marketing materials. However, despite this strategic advantage, the company had been unable to attract more than one large client. More importantly, recent events had led the owner to believe that many of his own employees did not understand the company's business concept. If they did not understand the company's business concept, how could they sell it to customers? Bowman knew he had to address these issues soon but was unsure how to do so.
Issues:
Disciplines:
International,  Operations Management
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Sweden, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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