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Ivey Publishing
Summerwood Outdoors Inc.
Product Number:
9B06D012
Publication Date:
08/30/2006
Revised Date:
09/16/2009
Length:
16 pages
Product Type:
Case (Field)
Source:
Ivey
The head of logistics has received a number of customer complaints regarding various aspects of the company's product delivery policy. She must decide what can be done to increase customer satisfaction with its pricing, delivery service and customer relations. The head of logistics is not sure if it's a problem with communications or internal problems with the delivery process. She will have to assess customer feedback and examine the sales process.
Issues:
Logistics; Quality; Service Operations; Customer Relations
Disciplines:
Operations Management
Industries:
Construction
Setting:
Canada, Small, 2004
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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