Summerwood Outdoors Inc.
(7 pages of text)
The head of logistics has received a number of customer complaints regarding various aspects of the company's product delivery policy. She must decide what can be done to increase customer satisfaction with its pricing, delivery service and customer relations. The head of logistics is not sure if it's a problem with communications or internal problems with the delivery process. She will have to assess customer feedback and examine the sales process.
Canada, Small, 2004
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