Ivey Publishing

Product Details

Activplant: The European Opportunity
Product Number:
9B06M046
Publication Date:
11/06/2006
Revised Date:
09/21/2009
Length:
12 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Activplant is a software firm specializing in monitoring, measuring and analysing the performance of factory automation systems in London, Ontario, Canada. It is a pioneer of the industry, and has installations in most of the largest automobile manufacturing firms in North America as well as some clients in consumer goods. Activplant is considering the opportunity of expanding their business to include a much more aggressive sales and service approach in Europe. An entrance into Europe involves how both sales and service will be delivered to clients, which could be done through a number of different channels including: consulting partners, value-added resellers, a joint venture or fulltime Activplant staff. The case allows students to evaluate both the dollar costs and benefits of each choice as well as qualitative concerns like product quality and maintaining contact with customers.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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