Ivey Publishing
Mobile Language Learning: Praxis Makes Perfect in China
Product Number:
9B10M021
Publication Date:
04/21/2010
Length:
8 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  Information Systems,  International
Industries:
Educational Services
Setting:
China, Small, 2009
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (10 pages)
You Might Also Like...

Save In: