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Ivey Publishing
Guest-Tek Interactive Entertainment: International Sales
Product Number:
9B06M067
Publication Date:
07/27/2006
Revised Date:
09/21/2009
Length:
17 pages
Product Type:
Case (Field)
Source:
Ivey
The chief executive officer of Calgary-based Guest-Tek Interactive Entertainment Ltd., a leading provider of high-speed Internet access to the hotel industry, must consider whether and how his company should grow its business overseas. Ninety-seven per cent of Guest-Tek's fiscal year 2003 revenue was derived from North American hotels - a market he knew would eventually become saturated. Guest-Tek had listed publicly in January 2004. Both internal and external investors now demanded results. Other geographic markets held the promise of new growth and competitors were already pursuing those opportunities.
Issues:
International Marketing; Industry Globalization; Telecommunication Technology; Decision Analysis
Disciplines:
General Management/Strategy,  International
Industries:
Information, Media & Telecommunications
Setting:
Canada, Medium, 2005
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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