Ivey Publishing
Hopax (A)
Product Number:
9B10M004
Publication Date:
03/22/2010
Revised Date:
03/26/2010
Length:
12 pages (5 pages of text)
Product Type:
Case (Pub Mat)
Source:
CNCCU/Ivey
The three-case series is about how a medium-sized Taiwanese company approached competition with 3M in global markets. The series covers a 14-year period. The A case starts in 1994, when 3M decides to launch a lawsuit against companies (including Hopax) selling repositionable notes that compete with 3M's highly successful Post-It notes in the United States. How should Hopax respond? The B case explains that, unlike the other players, Hopax decides to fight in court. Staples, Hopax's largest customer in the United States, decides to cancel its contract. What should Hopax do now? The C case recounts the events that follow until 2008 and explains how the company applies principles of judo strategy to become the second largest supplier of repositionable notes in the world. The series allows students to explore options to smaller innovative companies as they try to compete in global markets with large, resource-rich, players who do not hesitate to use courts to try to eliminate their smaller competitors.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Retail Trade
Setting:
Taiwan, Medium, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B10M005 (1 page) 9B10M006 (9 pages)
Translations: Simplified Chinese (14 pages) , Traditional Chinese (9 pages)
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