Ivey Publishing

Product Details

Lululemon Athletica: Chip Wilson's New Venture (A)
Product Number:
9B06M036
Publication Date:
05/12/2006
Revised Date:
09/07/2012 (Format Change)
Length:
6 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Chip Wilson is trying to decide if he should pursue his current venture, a yoga wear retailing concept or return to being chief executive officer of Westbeach Snowboard, a firm he found two decades ago. This case is the first in a series of seven lululemon athletica cases that focus on decision-making using real-options analysis. Other cases in the series are: 9B06M037, 9B06M038, 9B06M039, 9B06M040, 9B06M041 and 9B06M042.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
Canada, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B06M040 (3 pages) , 9B06M041 (2 pages) , 9B06M042 (8 pages)
Supplements: 9B06M037 (3 pages) 9B06M038 (2 pages) 9B06M039 (3 pages)
Translations: Russian (7 pages)
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