Lululemon Athletica: Chip Wilson's New Venture (A)
(6 pages of text)
Chip Wilson is trying to decide if he should pursue his current venture, a yoga wear retailing concept or return to being chief executive officer of Westbeach Snowboard, a firm he found two decades ago. This case is the first in a series of seven lululemon athletica cases that focus on decision-making using real-options analysis. Other cases in the series are: 9B06M037, 9B06M038, 9B06M039, 9B06M040, 9B06M041 and 9B06M042.
Canada, Small, 1999
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