Ivey Publishing
Netflix
Product Number:
9B09M093
Publication Date:
02/03/2010
Length:
20 pages (10 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
This case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the capabilities that have allowed Netflix to deliver the values its customers desire. The case can then explore the competitive dynamics between Blockbuster, Netflix and Wal-Mart, a new entrant, in this space. Finally, the case describes future technologies, such as Video on Demand (VOD), that in turn pose a threat to Netflix's business model.

There are two follow-up cases: Netflix Inc.: The Second Act - Moving into Streaming, 9B16M080 and Netflix: Proving the Skeptics Wrongs, 9B16M081.
Issues:
Disciplines:
General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
United States, Medium, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B16M081 (12 pages) , 9B16M080 (12 pages)
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