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Ivey Publishing
The Global Spam Menace
Product Number:
9B06E010
Publication Date:
04/28/2006
Revised Date:
09/17/2009
Length:
3 pages
Product Type:
Case (Gen Exp)
Source:
Ivey
A management consulting firm is faced with the growing problem of unwanted e-mails (spam). In 2005 spam cost the world economy nearly $14 billion and its impact is growing. This growth is in spite of new legislation and screening techniques designed to reduce spam e-mail. Students will be introduced to the ongoing spam e-mail problem and how Bayesian analysis can be used as a solution.
Issues:
Spam; Management Systems; Bayes Theorem
Disciplines:
International,  Information Systems
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Medium, 2006
Intended Audience:
MBA/Postgraduate
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
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