Ivey Publishing
Strategic Planning at Apple Inc.
Product Number:
9B09A026
Publication Date:
01/11/2010
Length:
12 pages (11 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Apple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. Also, how should Apple's unique retail strategy be used to support the company's product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.
Issues:
Disciplines:
General Management/Strategy,  Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Large, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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